SEO 101: Risks to Take and Avoid (Part 1)


Many people are afraid to experiment with SEO (search engine optimization). Because SEO and search engine algorithms can be picky, it is natural for people to be concerned that any changes could jeopardize their success.

The bulk of SEO business decisions, however, is risky. Some are harmful, while others encourage rapid growth. Read on to discover the SEO risks to take and avoid.

SEO Risks You Might Want to Consider

  • Experimenting with Big and Small Changes

SEO aims to increase website traffic and conversions. Neither will happen if no one visits your website in the first place.

It may take effort to figure out why your website is doing poorly. As such, your only option is A/B testing. Test each piece against the most recent version, including meta descriptions, titles, and content.

To improve website traffic and revenue, some trial and error may be required to discover the most effective wording and tone. You can come into an ineffective combination that momentarily reduces your traffic.

Keep track of what was modified, when it was changed, and when Google crawled the site following the update. This enables you to link ranking changes to modifications. For accurate statistics, use a reputable keyword rank checker.

  • Using Outstanding Backlinks

Most organizations desire as many high-quality backlinks as possible for SEO purposes to boost ranking and credibility. However, the number of links is not everything. It is sometimes vital to give back.

You risk losing some traffic by linking to other high-quality websites, but you show Google that you are using and referring to credible sources with established authority.

Remember that Google may penalize sites that intentionally link to low-quality, harmful, or spammy sites. A penalty may be imposed if there are too many links from low-quality sites.

  • URL Enhancement

The ideal homepage URLs are short and just include the firm name. Simple, brief, and memorable

However, subsequent pages should include keywords and be more explicit about their content. Do not delete the URL. If they are excessively long and descriptive, the search engine will cut them down.

As a result, it may be necessary to change some of your URLs as part of a site structure redesign. This modification may have a negative impact on your rankings. Your visits and rankings may suffer if you change URLs and 301 redirect traffic.

If you do it correctly, you can create a search engine and user-friendly structure.

  • Redesign of a Website

Websites must be updated and redesigned regularly. A website redesign is hazardous, costly, and time-consuming.

However, it is possible that you will need to modify your website. Maybe it's out of date. It is, however, difficult to use and is not optimized for search engines. There are several reasons why you should revisit and maybe redesign your website.

When Google reevaluates your website, some changes, such as changes to the URL structure, can jeopardize your ranks. It also risks alienating clients who are already familiar with your website.

Because Google is aware that every website undergoes big redesigns, your rankings will usually improve. Wait. Customers are usually adaptable. Furthermore, improving your website can eventually bring in more clients.

  • Purchase Domains

If domains are not renewed, they may be sold. Purchasing some expired domains and redirecting them to your site might be a quick and easy way to gain link juice. This method is hazardous, so use it only if you are confident in your abilities.

The domain must be relevant to your business. It should be professional and legitimate because if that domain continues to receive traffic and ranks, those visitors will be directed to your site. Nothing is more irritating than landing on a site irrelevant to your search.

If you transfer expired domains with spammy content and links to your website, Google may reduce your rating and penalize you.

If used appropriately, this strategy can create many free website visitors.


Risks will always be risks. The worst SEO risk a company can face, however, is ignoring SEO entirely. As such, it might simply be helpful to know your limits and what you and your company can do. Fortunately, you can work with professionals who can guide you through this process.

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