The Basics of Search Engine Optimization (SEO) You Should Know


You know you need to be doing SEO, but where do you start? The basics of SEO are actually quite simple and easy to implement. This article will cover the basics of what you need to do to get started with SEO and see results.

On-Page Optimization

On-page optimization is ensuring that your website and webpages are as search engine friendly as possible. This includes optimizing your titles, metatags, and content to target specific keywords that you want to rank for.

  • Title Tags

Title tags are one of the most important on-page SEO elements. The title tag is the text that appears in the search engine results pages (SERPs) when your website appears. The title tag should be descriptive and include your target keyword.

  • Meta Tags

Meta tags are HTML tags that provide information about your website to search engines. The most important meta tag for SEO is the meta description tag. The meta description is the text that appears under your website's title in the search engine results pages. The meta description should be descriptive and include your target keyword.


Content is the most important on-page SEO element. Search engines use content to determine what your website is about and whether it is relevant to a user's search. Content should be well-written, keyword rich, and informative.

Off-Page Optimization

Off-page optimization is the process of optimizing your website for search engines by building links to it. Links are like votes for your website. The more links you have, the higher your website will rank in the search engine results pages.

Link Building

Link building is the process of getting other websites to link to your website. There are many ways to build links, but the most effective way is to create high-quality content that other websites will want to link to.

Social media is a great way to promote your website and build links. When you post links to your website on social media sites, you are building links and promoting your website at the same time.

Local Support

If you have a local business, you can promote your website by listing it in local online directories. This will help you get found by potential customers who are searching for businesses in your area. Listing your website in online directories is a great way to build links and promote your website.

Web Design

Your website’s design is important for many reasons. A well-designed website will be easy to use and navigate, and it will look professional. A well-designed website will also be more likely to be found by search engines and rank higher in the search results.

Your website’s design should be designed with your target audience in mind. You should include information on your website that is relevant to your target audience. You should also make sure your website is easy to use and navigate.

To Sum Up

SEO is not difficult, but it takes time and effort to see results. If you are willing to put in the work, you can see some great results. Remember that SEO is an ongoing process, so you need to keep working on it to see long-term results.

Do you need help with digital marketing? Monolith Solutions offers a range of services from repairs, web design to marketing. Get in touch with us. 


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